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Author:   Zoltán Kövecses (Loránd Eötvös University, Budapest)
Publisher:   Cambridge University Press
Imprint:   Cambridge University Press (Virtual Publishing)
ISBN:  

9780511614408

ISBN 10:   0511614403
Publication Date:   05 June 2012
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Undefined
Publisher's Status:   Active
Availability:   Available To Order  
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Table of Contents

1. Introduction: metaphor and the issue of universality; Part I. Universal Metaphors: 2. Metaphor: from language to body and back; 3. Universality in metaphorical conceptualization; Part II. Dimensions of Metaphor Variation: 4. Cross-cultural variation; 5. Within-culture variation in metaphor; Part III. Aspects of Metaphor Involved in Variation: 6. How components of conceptual metaphor are involved in variation; 7. Conceptual metaphors and their linguistic expression in different languages; 8. Metaphor in social-physical reality; 9. Metaphors and cultural models; Part IV. Causes of Metaphor Variation: 10. Causes of variation in metaphor; 11. Creativity: metaphor and blending; 12. Culture, coherence, conflict; References; Index.

Reviews

'The book is ... thorough and provides a good overview of existing theories before going on to develop these. ... an informative, readable and at times entertaining overview of metaphor and culture.' Psychologist 'It is well argued with a host of useful examples ... The book does provide a wealth of detailed and systematic theoretical material for those interested in how a cognitive approach of conceptual metaphors can usefully address variations in culture. I am sure that not only will it become a key resource for the cognitive linguistic researcher, but that all who study language in culture will find much to consider and reflect on.' Qualitative Research in Psychology

'The book is ... thorough and provides a good overview of existing theories before going on to develop these. ... an informative, readable and at times entertaining overview of metaphor and culture.' Psychologist 'It is well argued with a host of useful examples ... The book does provide a wealth of detailed and systematic theoretical material for those interested in how a cognitive approach of conceptual metaphors can usefully address variations in culture. I am sure that not only will it become a key resource for the cognitive linguistic researcher, but that all who study language in culture will find much to consider and reflect on.' Qualitative Research in Psychology Koevecses convincingly demonstrates in what ways a healthy theory of metaphor needs to take into account the role of (sub)culture. Charles Forceville, University of Amsterdam

Author Information

Zoltán Kövecses is Professor of Linguistics, Department of American Studies, Eötvös Lorand University. He is the author of Metaphor and Emotion (2002), and Metaphor: A Practical Introduction (2000).

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