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Author:   Federica Ferrari
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.462kg
ISBN:  

9781138732414

ISBN 10:   1138732419
Pages:   270
Publication Date:   19 October 2018
Audience:   College/higher education ,  Tertiary & Higher Education ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Introduction: Persuasion and Sustainability: The Post-9/11 Arena Chapter 1: ‘Words are Killers,’ alias Metaphor and Persuasion Chapter 2: Persuasion Analysis: Introducing a Framework for Detecting Persuasion in Discourse Chapter 3: The 4 Step Persuasion-oriented Procedure for the Identification of Strategic Metaphor in Text Chapter 4: Quantitative and Preliminary Analysis I – II: Hypothesising Rhetorical Attitudes in Discourse Chapter 5: Qualitative Textual Analysis II – Detecting Frames in Persuasion Building: the Contemporary Rhetoric of Conflict Chapter 6: Qualitative Metaphor Analysis III – from Microtext to Macrotext: the Strategy of Fear Chapter 7: Contrastive Analysis: Conflict vs. Inclusive Logic and Political Change Chapter 8: Toward an Integrated Re-definition of Metaphor and Persuasion in Strategic Communication – ‘Transformational’ Power and Sustainable Perspectives

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Author Information

Federica Ferrari is Tenured Researcher in English Linguistics at the University of Bologna, School of Political Sciences and Department of Modern Languages, Literatures and Cultures. Her research predominantly focuses on persuasive phenomena within strategic communication and discourse analysis methodologies with a focus on conceptual metaphor as main tool of analysis and transformative device. Particular attention is given to cognitive, pragmatic and interactive features (relation between language and thought, discourse and action, and inter/intra disciplinary relations). She has developed a specific competence in conceptual metaphor as a text analysis method, a persuasive tool in political discourse and a transformative device in psycho-practice.

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