Full Product Details
Author: M. Ricca ,
R. Robins ,
M Ricca ,
R Robins
Publisher: Palgrave Macmillan
Imprint: Palgrave Macmillan
Edition: 1st ed. 2012
Dimensions:
Width: 15.50cm
, Height: 1.20cm
, Length: 23.50cm
Weight: 0.454kg
ISBN: 9781349333011
ISBN 10: 1349333018
Pages: 224
Publication Date: 27 August 2016
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Paperback
Publisher's Status: Active
Availability: Manufactured on demand
We will order this item for you from a manufactured on demand supplier.
Reviews
'Meta-luxury: Brands and the Culture of Excellence' is a must-read for all luxury industry professionals. So inspiring and a much needed conversation. Great guidance for luxury brands and an opportunity to reassess and renew. A must-read for the Luxury Industry! Meta-luxury = 'beyond luxury'. Beyond luxury indeed! Angela Tunner, Founding Editor in Chief EAT LOVE SAVOR magazine
'Meta-luxury: Brands and the Culture of Excellence' is a must-read for all luxury industry professionals. So inspiring and a much needed conversation. Great guidance for luxury brands and an opportunity to reassess and renew. A must-read for the Luxury Industry! Meta-luxury = 'beyond luxury'. Beyond luxury indeed! Angela Tunner, Founding Editor in Chief EAT LOVE SAVOR magazine
Author Information
Manfredi Ricca and Rebecca Robins are Directors at Interbrand, the world's leading brand consultancy. Based in Milan and London respectively, they each have over a decade's experience in consulting some of the most respected global brands. This book is inspired by their common belief that true luxury is ultimately about passing the culture of excellence across generations. MANFREDI RICCA is Managing Director of Interbrand's Italian office, leading the creation, management and valuation of influential brands from a wide variety of industries including several prominent clients in the luxury sector. He is a frequent commentator in the Italian media and has been featured in publications such as the Harvard Business Review, the New York Times and the Wall Street Journal. Manfredi holds a degree in Economics and Business Administration at Università Commerciale Luigi Bocconi in Milan, where he frequently returns as guest lecturer at under- and post-graduate courses. REBECCA ROBINS is European Director for Interbrand. She has extensive experience in branding, consulting a diverse range of clients across a number of industries and having held a variety of roles in New York and London. A prolific writer, Rebecca has been featured in such publications as The Economist, the FT, the New York Times and the Wall Street Journal. This is her second book, having co-authored Brand Medicine (Palgrave). Rebecca holds a First Class degree from CambridgeUniversity in French and German and an M. Phil. in European Literature.
