Overview

The fourth edition of Merchandise Buying and Management has been updated to cover the most current information on merchandising and retailing. Written for college-level courses dealing with retail buying and the management for retail inventories, the text covers topics relevant to future buyers and store management personnel. The material is presented within the context of a contemporary retail environment—with examples from both fashion and non-fashion retailers—in which buyers often act as fiscal managers as well as product developers, and store managers play important roles in sales productivity and assortment planning. Retail technology is a theme that runs throughout the book, tied to topics such as space management, electronic data exchange, point-of-sale systems, and floor ready merchandise.

Full Product Details

Author:   John Donnellan
Publisher:   Bloomsbury Publishing PLC
Imprint:   Fairchild Books
Edition:   4th edition
Dimensions:   Width: 18.70cm , Height: 3.00cm , Length: 23.50cm
Weight:   0.950kg
ISBN:  

9781609014902

ISBN 10:   1609014901
Pages:   460
Publication Date:   07 November 2013
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Part One The Structure Of The Retail Industry 1 Retail Merchandising 2 Retailing Formats 3 Retail Locations 4 Retail Growth and Expansion 5 Communicating with Consumers Part Two The Development and Distribution of Consumer Products 6 Fashion Merchandising 7 Brands and Private Labels 8 Merchandise Resources Part Three The Financial Aspects of Merchandising 9 Measures of Productivity 10 Merchandising Accounting 11 Inventory Valuation Part Four Pricing, Planning, And Purchasing Retail Inventories 12 Retail Pricing 13 Planning Sales and Inventory 14 Purchase Terms Part Five Merchandise Control and Presentation 15 Merchandising Controls and Report Analysis 16 Store Layout and Merchandise Presentation

Reviews

This book offers a great insight to contemporary merchandising and retailing with key examples from fashion and non-fashion retailers. The content is enhanced at the end of each chapter by summary points, key terms/ concepts and areas of further consideration. Adele Thorley, Birmingham City University, UK

Author Information

John Donnellan was Dean of Business and Computer Information Systems at Holyoke Community College, USA. For 20 years, he held management, merchandising, and sales promotions positions in various department and specialty stores. Donnellan frequently addresses trade and professional associations on current retailing topics.

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