Overview

In recent years, menswear has moved decisively center stage. Menswear Revolution investigates the transformation of men’s fashion through the lens of shifting masculinities, examining how its increasing diversity has created new ways for men to explore and express their identities. Harnessing sustained market growth and creative dynamism on the runway, ground-breaking designers from Raf Simons and Hedi Slimane to Craig Green have revolutionized the discipline with their bold re-imaginings of the male wardrobe. Analysing the role of the media in shaping attitudes to men’s fashion, Menswear Revolution studies how competing narratives of masculinity are reflected in popular discourse. Taking us from the mod and peacock revolutions of the 1960s to the new wave aesthetics of the 1980s, the book explores historical precedents for today’s menswear scene – and looks at the evolution of the ‘ideal’ male body, from the muscular to the lean and boyish. Combining interviews with fashion professionals with close analyses of garments and advertising, Menswear Revolution provides an authoritative account of menswear design today. Highlighting its relationship to changing concepts of gender, the book provides a much-needed update to scholarship on masculinity, fashion and the body.

Full Product Details

Author:   Jay McCauley Bowstead (London College of Fashion, UK)
Publisher:   Bloomsbury Publishing PLC
Imprint:   Bloomsbury Visual Arts
Weight:   0.376kg
ISBN:  

9781474289016

ISBN 10:   1474289010
Pages:   224
Publication Date:   17 May 2018
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   To order  
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Table of Contents

List of Illustrations Introduction 1. Disciplinary Discourses * New Markets * New Men? * Hipster Hate * Performance Anxiety * Fearing Femininity * Reverse Discourse * Contested Masculinities 2. Historical Resonances * Fashion and Modernity * The Birth of Consumer Culture * The 1980s * Authenticity and Irony 3. Body Language: towards a phenomenology of masculinity * Embodied and Disembodied Masculinities: the male body in the twentieth century * The Liberated body * Holding out for a hero * The 1990s and its legacy * The Fourth Sex: Androgyny and Objectification 4. Millennial Men * Subculture, Music & Fashion * Queering Men's Fashion * Millennial Men 5. The Shock of the New * The State of the Art: menswear since 2010 * Androgyny in Contemporary Menswear * Workers of the world unite * Athleisure * Deconstructing tailoring * The New Monasticism * The Shock of the New Conclusion Bibliography Index

Reviews

McCauley Bowstead's talent lies not only his is deft handling of an enormous quantity of material, but also in his ability to write coherently with sophistication. His work is like a bespoke suit compared to ready-to-wear. You know-and appreciate-the difference once you slip it on. Menswear Revolution is quality craftsmanship. -- Andy Reilly, University of Hawai`i, USA, Editor of Critical Studies in Men's Fashion

McCauley Bowstead's talent lies not only his is deft handling of an enormous quantity of material, but also in his ability to write coherently with sophistication. His work is like a bespoke suit compared to ready-to-wear. You know-and appreciate-the difference once you slip it on. Menswear Revolution is quality craftsmanship. -- Andy Reilly, University of Hawai`i, Manoa, USA

Author Information

Jay McCauley Bowstead lectures in Cultural and Historical Studies at London College of Fashion and writes on design, gender and material culture. With a background in fashion he has worked for brands including Burberry and Les Chiffoniers, and for Anglo-Korean label Design Workers.

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