Memes, Monsters, and the Digital Grotesque

Author:   Cristina Moreno-Almeida (Lecturer in Digital Cultures & Arabic Cultural Studies, Lecturer in Digital Cultures & Arabic Cultural Studies, Queen Mary University of London)
Publisher:   Oxford University Press
ISBN:  

9780197267714


Pages:   272
Publication Date:   16 May 2024
Format:   Hardback
Availability:   To order   Availability explained
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Memes, Monsters, and the Digital Grotesque


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Overview

Memes, Monsters, and the Digital Grotesque looks at the emerging and thriving new genre of digital horror from an innovative perspective. Examining digital cultural production during the period that has been referred to as the 'Arab Winter', Moreno-Almeida delves into the memes, animated cartoons, music videos, and expressive cultures — like fashion and urban subcultures — that emerged between 2016 and 2020. In revealing concealed narratives underlying the digital lives of artists, as well as ordinary people, Moreno-Almeida explores how memes, horror, and the grotesque capture a moment infused with political and affective significance, characterized by despair, alienation, and anomie, alongside opportunities for creative experimentation made possible in the postdigital era.

Full Product Details

Author:   Cristina Moreno-Almeida (Lecturer in Digital Cultures & Arabic Cultural Studies, Lecturer in Digital Cultures & Arabic Cultural Studies, Queen Mary University of London)
Publisher:   Oxford University Press
Imprint:   Oxford University Press
Dimensions:   Width: 16.00cm , Height: 1.80cm , Length: 24.00cm
Weight:   0.706kg
ISBN:  

9780197267714


ISBN 10:   0197267718
Pages:   272
Publication Date:   16 May 2024
Audience:   College/higher education ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   To order   Availability explained
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

Table of Contents

List of Figures Acknowledgements Note on Translations, Transcriptions, and Transliterations Table 1: Transliteration of Arabic Letters 1: Introduction Part 1: The Poetics of Digital Horror 2: The Digital Grotesque 3: The Case for (Decolonial Horror) Part 2: Stories of the Undead 4: Animating the Living Dead 5: Policing the Borders of Abnormality Part 3: Home Wreckers 6: Diaries of a Monstrous Woman 7: Dis-Meme-Bering the Nation Part 4: Desiring the Grotesque 8: Monstrous Speech 9: Ghosts of a 'Cool' Past 10: Conclusion: The Unbearable Afterlives of Memes Bibliography Index

Reviews

"While memes have become a mainstay of our everyday experience on social media, we rarely reflect on what they tell us about contemporary culture. Cristina Moreno-Almeida adopts an original path to explore this global issue and its political implications, by focusing on the subcultural and political use of memes in Morocco. Reviewing countless examples and situating them in their live cultural context, Moreno-Almeida demonstrates memes' rootedness in popular culture and their role as point of contact between mass cultural consumption and online vernaculars... memes emerge as ""monsters"", fictitious, yet disturbingly all-real creatures, which reveal important insights about our perceptions of the world and the hidden structures of society. * Dr Paolo Gerbaudo, Reader in Digital Politics, King's College London * Cristina Moreno-Almeida's Memes, Monsters, and the Digital Grotesque is an astonishingly lucid, complex and insightful book, adding both to our understanding of the ambit of memes within digital culture more broadly but also to our knowledge of political cultures of the grotesque in North Africa. A rich seam of original evidence moves us from horror and uncomfortable affect in culture to the role of digital visuality as a hidden transcript which engages with, critiques, or shores up power at a specific historical juncture. This is going to become a classic in our classrooms. * Shakuntala Banaji, Professor of Media Culture and Social Change, London School of Economics and Political Science *"


Author Information

Dr. Cristina Moreno-Almeida is a Lecturer in Digital Culture and Arabic Cultural Studies at Queen Mary University of London and Fellow at the Queen Mary Institute for the Humanities and Social Sciences. She has worked at the Department of Digital Humanities, King's College London, and the Middle East Centre and the Department of Media and Communications at LSE. Her research interests lie at the intersection of aesthetics, politics, and cultural production. She has published on rap music, memes, the politics of resistance, nationalism, and online far-right cultures. She is the Principal Investigator of the UKRI (ERC nominated) project 'Digital Al-Andalus: Radical Perspectives Of and Through Al-Andalus' (2023-2024) which looks at the melding of historical episodes, nostalgia for lost empires, cultural difference, and violent actions on digital media.

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