Overview

Traditional radio can remain relevant by successfully growing its communication skills and taking a page from social websites that have countless millions of subscribers. With about 240 million weekly listeners, traditional radio still holds an advantage over the online radio stations and music services by offering free and local programming. The author has a popular daily website, 'Mel Phillips Radio Views' and has programmed major radio stations in New York City, Boston and Pittsburgh.

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9781505857597

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The author started out as a radio disc jockey and became one of the country's top programmers. He writes and produces a popular website called 'Mel Phillips Radio Views '. This is his first published book.

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