Mehr ALS Nur Werbung?: Eine Untersuchung Des Produktunabhangigen Werbekurzfilms
Author:   Catalina Vrabie
Publisher:   Brill U Fink
ISBN:  

9783770567089


Publication Date:   08 June 2022
Format:   Paperback
Availability:   In Print   Availability explained
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Mehr ALS Nur Werbung?: Eine Untersuchung Des Produktunabhangigen Werbekurzfilms


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Overview

The promotional film is in a state of aesthetic change that is questioning the boundaries of advertising and art. This leads to new strategies of advertising and to the formation of the non product-related, promotional short film. As the study shows, this special form of narrative promotional films resists the principles of advertising and turns toward aesthetic appearance of short films instead.

Full Product Details

Author:   Catalina Vrabie
Publisher:   Brill U Fink
Imprint:   Brill U Fink
Weight:   4.028kg
ISBN:  

9783770567089


ISBN 10:   3770567080
Publication Date:   08 June 2022
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.
Language:   German

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