Overview

The follow up book to the best selling ""Megatrends 2000"". In the wake of corporate scandal, recession, record deficits and terrorist attacks, more and more people are turning inward to determine where their true values lie. Likewise, more and more companies are discovering that placing social and environmental values ahead of the bottom line is actually helping to boost profits. In ""Megatrends 2010"", the author investigates 'corporate social responsibility' and identifies seven new megatrends that will redefine business in the coming years. She discovers that significant numbers of both new-economy and old-guard companies such as AOL and Xerox are tapping into the wave of conscious capitalism by bringing meditation into the workplace, forcing stricter environmental controls on their vendors and donating both time and money to social causes. Patricia Aburdene was the co-author of ""Megatrends 2000"", published by Avon which sold 3 million copies through all editions.

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9781571744562

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Reviews

Megatrends 2010 provides incontrovertible proof that doing good and giving back pays off for everyone. This book is thrilling. aChristiane Northrup, MD, author of Mother-Daughter Wisdom

Right on the mark. Read it, enjoy it, and feel uplifted by it. aAmy Domini, Founder, CEO, Domini Social Investments Patricia Aburdene shows you how to capitalize on the trends transforming business. aDeborah Meyer, Vice President Lexus Marketing, Toyota Motor Company If you want the 'Big Picture' on the changes rocking business, this book is for you. aDave Stangis, Director, Corporate Responsibility, Intel Corporation This book is inspiring because it communicates the powerful connection between our spirit and the work we do. aEileen Fisher, Chief Creative Officer, Eileen Fisher, Inc. Megatrends 2010 provides incontrovertible proof that doing good and giving back pays off for everyone. This book is thrilling. aChristiane Northrup, MD, author of Mother-Daughter Wisdom Megatrends 2010 provides incontrovertible proof that doing good and giving back pays off for everyone. This book is thrilling. --Christiane Northrup, MD, author of Mother-Daughter Wisdom If you want the 'Big Picture' on the changes rocking business, this book is for you. --Dave Stangis, Director, Corporate Responsibility, Intel Corporation Patricia Aburdene shows you how to capitalize on the trends transforming business. --Deborah Meyer, Vice President Lexus Marketing, Toyota Motor Company Right on the mark. Read it, enjoy it, and feel uplifted by it. --Amy Domini, Founder, CEO, Domini Social Investments

<p> Megatrends 2010 provides incontrovertible proof that doing good and giving back pays off for everyone. This book is thrilling. --Christiane Northrup, MD, author of Mother-Daughter Wisdom

Author Information

Patricia Aburdene was the co-author of MEGATRENDS 2000, published by Avon which sold 3 million copies through all editions.

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