Overview

In the wake of corporate scandal, recession, record deficits, and terrorist attacks, more and more people are turning inward to determine where their true values lie. Likewise, more and more companies are discovering that placing social and environmental values ahead of the bottom line is actually helping to boost profits. In this trade paperback edition of ""Megatrends 2010"", Patricia Aburdene, co-author of the bestselling ""Megatrends 2000"" investigates ""corporate social responsibility"" and identifies seven new megatrends that will redefine business in the coming years. Aburdene, who has been hailed by the ""Christian Science Monitor"" as ""one of the foremost trend trackers in the United States,"" discovers that significant numbers of both new-economy and old-guard companies such as AOL, GM and Xerox are tapping into the wave of conscious capitalism by bringing meditation into the workplace, forcing stricter environmental controls on their suppliers and donating both time and money to social causes.

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9781571745392

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. . . recommend Megatrends 2010 to anyone who believes that business is more than just business. -- USA Today USA Today

. . . recommend YMegatrends 2010 to anyone who believes that business is more than just business. -- USA Today USA Today

. . . recommend �Megatrends 2010� to anyone who believes that business is more than just business. -- USA Today USA Today

. . . recommend ÝMegatrends 2010 to anyone who believes that business is more than just business. -- USA Today USA Today

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