Meeting Customer Needs
Author:   Ian Smith
Publisher:   Taylor & Francis Ltd
Edition:   3rd edition
ISBN:  

9781138433236


Pages:   232
Publication Date:   01 August 2025
Format:   Hardback
Availability:   Not yet available   Availability explained
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Meeting Customer Needs


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Overview

This is a third edition of Meeting Customer Needs, a diploma level book in the Chartered Management of Institute series. This particular title meets the specific requirements of those taking the Unit DM45 entitled Customer Focus, Marketing and Planning.A new website available for use with the text to provide revision notes and lecturers' notes. This book is ideal for managers seeking to establish or improve customer service and customer focus standards. It includes action plans, sample communications and checklists for managers to adapt for their own purposes. Real examples and new case studies are used throughout to illustrate points in a practical context.

Full Product Details

Author:   Ian Smith
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Edition:   3rd edition
Weight:   0.453kg
ISBN:  

9781138433236


ISBN 10:   1138433233
Pages:   232
Publication Date:   01 August 2025
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Forthcoming
Availability:   Not yet available   Availability explained
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.

Table of Contents

Introduction; Chapter 1 First,Know Your Self; Chapter 2 Customers:Whodothey Think they are?; Chapter 3 The Route to Your Customers; Chapter 4 Competitors and How to Make the Most of Them; Chapter 5 Starting the Planning Process – Where Do You Want to Be?; Chapter 6 Marketing – the Tools for Understanding and Analysing; Chapter 7 Marketing – Conversing with Customers; Chapter 8 Marketing – Measuring all that is Important; Chapter 9 Virtuous Cycles; Chapter 10 Revisitingyourplans Not the End, This is just the Start!;

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