MediaWriting: Print, Broadcast, and Public Relations

Author:   W. Richard Whitaker ,  Ronald D. Smith ,  Janet E. Ramsey ,  Ronald D. Smith (Buffalo State College, USA)
Publisher:   Taylor & Francis Ltd
Edition:   5th edition
ISBN:  

9781138341777


Pages:   402
Publication Date:   18 March 2019
Format:   Hardback
Availability:   In Print   Availability explained
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MediaWriting: Print, Broadcast, and Public Relations


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Author:   W. Richard Whitaker ,  Ronald D. Smith ,  Janet E. Ramsey ,  Ronald D. Smith (Buffalo State College, USA)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Edition:   5th edition
Weight:   0.925kg
ISBN:  

9781138341777


ISBN 10:   1138341770
Pages:   402
Publication Date:   18 March 2019
Audience:   Adult education ,  Further / Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Table of Contents Preface: Introduction to MediaWriting 1. Communication Theory and News Values 2. Fundamentals of Writing and Editing 3. Crafting Leads and Observing Style 4. Writing and Reporting the News 5. Legal Considerations in Media Writing 6. Ethical Decisions in Writing and Reporting 7. The Art of Interviewing 8. Research from Documents and Other Sources 9. Using Quotations and Sources in News Reporting 10. Feature Writing 11. Preparing Broadcast Copy 12. Reporting for Radio and Television 13. Writing and Reporting in the New New Media 14. Preparing Publicity Releases 15. Writing for Organizational Media 16. Advocacy and Speech Writing Communication, the Future, and You

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Author Information

W. Richard Whitaker is Professor Emeritus of Journalism and Broadcasting at Buffalo State College (SUNY). Ronald D. Smith is Professor of Public Communication and former Chair of the Communication Department at Buffalo State (SUNY). Janet E. Ramsey, is an emerita Professor of Journalism and Distinguished Service Professor and Dean Emerita at Buffalo State College (SUNY).

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