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9780230218765

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'The chapter samples are clearly written (though the phrase conceptual ideas is surely a tautology) and unlike some academic book proposals, it seems to have sprung out of the authors own experience as practitioners and teachers and not from some disembodied theoretical obsession.' - Andrew Crisell, University of Sunderland<br><br>'This is a clear and robust proposal, which successfully marries theoretical and contextual issues with practical insights. This is very important as it addresses the desire within higher education to synthesise theory and practice in media-related subjects, and to encourage reflective practice and reflection upon practice on the part of students.' - Sarah Niblock, Brunel University<br><br>'The chapter on Digital Futures will be especially interesting and relevant, given that ways that Web2.0 is destabilising the traditional binaries of producer/consumer. And, once the industry comes to terms with the opportunities of these technological developments, this will definitely be an area of massive commercial expansion.' - John Richardson, University of Loughborough<br>

'The chapter samples are clearly written (though the phrase conceptual ideas is surely a tautology) and unlike some academic book proposals, it seems to have sprung out of the authors own experience as practitioners and teachers and not from some disembodied theoretical obsession.' - Andrew Crisell, University of Sunderland <br>'This is a clear and robust proposal, which successfully marries theoretical and contextual issues with practical insights. This is very important as it addresses the desire within higher education to synthesise theory and practice in media-related subjects, and to encourage reflective practice and reflection upon practice on the part of students.' -&nbsp;Sarah Niblock, Brunel University <br>'The chapter on Digital Futures will be especially interesting and relevant, given that ways that Web2.0 is destabilising the traditional binaries of producer/consumer. And, once the industry comes to terms with the opportunities of these technological developments, this wil

'The chapter samples are clearly written (though the phrase conceptual ideas is surely a tautology) and unlike some academic book proposals, it seems to have sprung out of the authors own experience as practitioners and teachers and not from some disembodied theoretical obsession.' - Andrew Crisell, University of Sunderland'This is a clear and robust proposal, which successfully marries theoretical and contextual issues with practical insights. This is very important as it addresses the desire within higher education to synthesise theory and practice in media-related subjects, and to encourage reflective practice and reflection upon practice on the part of students.' - Sarah Niblock, Brunel University'The chapter on Digital Futures will be especially interesting and relevant, given that ways that Web2.0 is destabilising the traditional binaries of producer/consumer. And, once the industry comes to terms with the opportunities of these technological developments, this will definitely be an area of massive commercial expansion.' - John Richardson, University of Loughborough

Author Information

CRAIG BATTY is Senior Lecturer in Sreenwriting at Bournemouth University, UK. He is a Screenwriter, Script Consultant and Academic, and is also co-author of Writing for the Screen (Palgrave, 2008). SANDRA CAIN is Senior Lecturer and Course Leader in Creative and Media Writing at Southampton Solent University, UK. She is author of several books, fiction and non-fiction, including Key Concepts in Public Relations, (Palgrave, 2009).

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