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Full Product Details

Author:   Joseph Turow (University of Pennsylvania, USA)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Edition:   9th edition
ISBN:  

9781032836041

ISBN 10:   1032836040
Pages:   552
Publication Date:   06 May 2026
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   Not yet available  
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Table of Contents

Preface How to Use This Book Acknowledgments To the Student Part I The Nature and Business of Media 1 Understanding Mass Media, Convergence, and the Importance of Media Literacy 2 Making Sense of Research on Media Effects and Media Culture 3 The Business of Media 4 Financing and Shaping the Media: Advertising, Public Relations, and Marketing Communications 5 Controls on Media Content: Government Regulation, Self-Regulation, and Ethics Part II The Media Industries Preface: The Forces Driving Convergence in Media Industries 6 The Internet Industry 7 The Book Industry 8 The News Industry 9 The Magazine Industry 10 The Recording Industry 11 The Audio Industry 12 The Movie Industry 13 The Television Industry 14 The Video Game Industry Epilogue Notes Index

Reviews

Well crafted, detailed, and accessible to both majors and non-majors alike, Turow has created a text worthy of any and all introductory mass media courses. Anthony G. Aggimenti, Senior Lecturer of Media Studies, Mercy University, USA. Media Today continues to provide unparalleled breadth in its focus on all the media platforms and industries that are part of the contemporary media landscape. And it remains the go-to source for up-to-date, seismic shifts in how media content is developed, distributed, and consumed by audiences in the 21st century. Glenn Cummings, Professor of Journalism & Creative Media Industries Texas Tech University, USA. Praise for previous editions: The new edition of Media Today does a masterful job of clearly explaining the latest changes in media industries and why these changes should matter to us. I am always excited for the latest edition! Matt McAllister, Professor of Media Studies, Penn State University, USA

Well crafted, detailed, and accessible to both majors and non-majors alike, Turow has created a text worthy of any and all introductory mass media courses. Anthony G. Aggimenti, Senior Lecturer of Media Studies, Mercy University, USA Media Today continues to provide unparalleled breadth in its focus on all the media platforms and industries that are part of the contemporary media landscape. And it remains the go-to source for up-to-date, seismic shifts in how media content is developed, distributed, and consumed by audiences in the 21st century. Glenn Cummings, Professor of Journalism & Creative Media Industries, Texas Tech University, USA Praise for previous editions: The new edition of Media Today does a masterful job of clearly explaining the latest changes in media industries and why these changes should matter to us. I am always excited for the latest edition! Matt McAllister, Professor of Media Studies, Penn State University, USA

Well crafted, detailed, and accessible to both majors and non-majors alike, Turow has created a text worthy of any and all introductory mass media courses. Anthony G. Aggimenti, Senior Lecturer of Media Studies, Mercy University, USA Media Today continues to provide unparalleled breadth in its focus on all the media platforms and industries that are part of the contemporary media landscape. And it remains the go-to source for up-to-date, seismic shifts in how media content is developed, distributed, and consumed by audiences in the 21st century. Glenn Cummings, Professor of Journalism & Creative Media Industries, Texas Tech University, USA Praise for previous editions: Joe Turow’s Media Today balances explanations of the foundations of how media operate and recent trends and changes in those media. The updated 9th edition explains in understandable and engage ways how media are structured, their history, terminology, and current challenges, and why this is relevant to our lives. Matthew P. McAllister, Professor of Media Studies, Penn State University, USA

Author Information

Joseph Turow is Robert Lewis Shayon Professor of Media Systems and Industries Emeritus at the University of Pennsylvania’s Annenberg School for Communication, USA. He has authored 13 books, edited five, and written more than 160 articles on mass media industries. Turow is an elected Fellow of the International Communication Association and was presented with a Distinguished Scholar Award by the National Communication Association. In 2010 the New York Times called him ""the ranking wise man on some thorny new-media and marketing topics."" In 2012 the TRUSTe internet privacy-management organization designated him a ""privacy pioneer"" for his research and writing on marketing and digital privacy.

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