Overview

Media relations are a vital tool for helping property companies build shareholder value through stronger brands, develop reputations that drive a flow of new work, and help sell and let properties faster and at a fraction of the cost of other marketing techniques, but such relationships need to be managed properly. This practical and comprehensive book -- peppered with real case studies and observations from numerous people within the property industry -- aims to demystify 'the black art of PR'. Some of the topics covered include: The strategic aims and benefits of good media relations Promoting good media relations practice throughout your organisation An overview of property opportunities across the UK media Understanding journalists and what they want Dos and don'ts of working with the media Developing a media relations plan How to hire in-house PR professionals and PR consultants The costs of media relations programmes Written by an award winning property journalist and a marketing consultant with more than 40 years experience between them, this book is a must read for all propert professionals looking to make the most out of the media.

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9780728204911

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Aims to demistify the black art of PR

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Graham Norwood has been a journalist for over 20 years and writes on residential property for newspapers, magazines, websites and blogs in the UK and across the world. Kim Tasso is an independent strategy, marketing and business development consultant, specialising in the professional services sector, with over 30 years' experience.

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