Media Promotion & Marketing for Broadcasting, Cable & the Internet
Author:   Susan Tyler Eastman (Professor of Telecommunications, Indiana University, Bloomington, Indiana) ,  Douglas A. Ferguson ,  Robert Klein
Publisher:   Taylor & Francis Ltd
Edition:   5th edition
ISBN:  

9781138168671


Pages:   350
Publication Date:   29 October 2015
Format:   Hardback
Availability:   In Print   Availability explained
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Media Promotion & Marketing for Broadcasting, Cable & the Internet


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Author:   Susan Tyler Eastman (Professor of Telecommunications, Indiana University, Bloomington, Indiana) ,  Douglas A. Ferguson ,  Robert Klein
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Edition:   5th edition
Dimensions:   Width: 15.20cm , Height: 2.10cm , Length: 22.90cm
Weight:   0.453kg
ISBN:  

9781138168671


ISBN 10:   113816867
Pages:   350
Publication Date:   29 October 2015
Audience:   Professional and scholarly ,  College/higher education ,  Professional & Vocational ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Reviews

Providing an inside view of each medium the book examines the different audience research methods, budgets, and scheduling, message, and branding efforts employed to keep people tuning in or logging on. The authors have put together an excellent resource guide for media professionals and students seeking to enter this field.-P.G. Kishel, Cypress College, Choice, Feb 2007


Author Information

Susan Tyler, Eastman Douglas A., Ferguson, Robert A. Klein

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