Media Promotion & Marketing for Broadcasting, Cable & the Internet
Author:   Susan Tyler Eastman (Professor of Telecommunications, Indiana University, Bloomington, Indiana) ,  Douglas A. Ferguson ,  Robert Klein
Publisher:   Taylor & Francis Ltd
Edition:   5th edition
ISBN:  

9780240807621


Pages:   350
Publication Date:   23 January 2006
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Media Promotion & Marketing for Broadcasting, Cable & the Internet


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Author:   Susan Tyler Eastman (Professor of Telecommunications, Indiana University, Bloomington, Indiana) ,  Douglas A. Ferguson ,  Robert Klein
Publisher:   Taylor & Francis Ltd
Imprint:   Focal Press
Edition:   5th edition
Dimensions:   Width: 15.20cm , Height: 1.80cm , Length: 22.90cm
Weight:   1.100kg
ISBN:  

9780240807621


ISBN 10:   0240807626
Pages:   350
Publication Date:   23 January 2006
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Reviews

Providing an inside view of each medium the book examines the different audience research methods, budgets, and scheduling, message, and branding efforts employed to keep people tuning in or logging on. The authors have put together an excellent resource guide for media professionals and students seeking to enter this field.-P.G. Kishel, Cypress College, Choice, Feb 2007


Author Information

Susan Tyler, Eastman Douglas A., Ferguson, Robert A. Klein

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