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Full Product Details

Author:   Charles Warner
Publisher:   Taylor & Francis Inc
Imprint:   Routledge
Dimensions:   Width: 15.20cm , Height: 1.30cm , Length: 22.90cm
Weight:   0.380kg
ISBN:  

9780805817881

ISBN 10:   0805817883
Pages:   208
Publication Date:   01 June 1997
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

"Contents: Preface. C. Warner, Case Study: The Helicopter Wars. F.D. Hale, Response of Newspaper Circulation to Local Economic Changes. G.T. Cameron, B.A. Hollander, G.J. Novak, S.A. Shamp, Assessing the Potential of a Full-Featured Electronic Newspaper for the Young Adult Market. R. Cooper, The Structural Determinants of Television Ratings Share: Network Affiliation, Broadcast Band, Cable Penetration, and Market Concentration. M.D. Bunker, Sexual Harassment and Vicarious Liability of Media Organizations. V.E. Limburg, A Proactive Model for Solving Ethical Dilemmas. P.T. Whalen, B.R. Litman, Short-Circuited Mergers in the Mass Media: Credible and Incredible Evidence. V. Whitehouse, C. Cooper, Should Rape Victims Be Identified in News Stories? L.G. Burkum, How Much Is Ignorance of Libel Law Costing Your Organization? J.E. Mueller, Delivery System Disaster: Circulation Problems of the St. Louis Sun. L. Collette, J.D. Kelly, The Winner of Air Discontent: Preemption of ""NYPD Blue"" Amid Economic Risk and Audience Reaction to Gatekeeping. M.N. Matthews, Pathway to the Top: How the Top Newspaper Chains Train and Promote Publishers. C. Warner, Compensating Broadcast Salespeople: Some Recommendations. D.A. Ferguson, The Domain of Inquiry for Media Management Researchers."

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