Media Management: A Casebook Approach
Author:   Jan LeBlanc Wicks
Publisher:   Taylor & Francis Group
ISBN:  

9781282374683


Pages:   338
Publication Date:   01 January 2003
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Media Management: A Casebook Approach


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Overview

Media Management: A Casebook Approach provides a detailed look at each of the major areas of responsibility that fall to the managers of media organizations, such as leadership, motivation, planning, marketing, and strategic management.

Full Product Details

Author:   Jan LeBlanc Wicks
Publisher:   Taylor & Francis Group
Imprint:   Taylor & Francis Group
ISBN:  

9781282374683


ISBN 10:   1282374680
Pages:   338
Publication Date:   01 January 2003
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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