Media Globalization and the Discovery Channel Networks
Author:   Ole J. Mjos (University of Bergen, Norway)
Publisher:   Taylor & Francis Ltd
ISBN:  

9780415809009


Pages:   236
Publication Date:   15 August 2011
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Media Globalization and the Discovery Channel Networks


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Author:   Ole J. Mjos (University of Bergen, Norway)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.440kg
ISBN:  

9780415809009


ISBN 10:   0415809002
Pages:   236
Publication Date:   15 August 2011
Audience:   College/higher education ,  Tertiary & Higher Education ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

List of Tables Acknowledgments 1. Media Globalization and Televisual Culture 2. The Rise of Discovery: ‘The world’s number one non-fiction media company’ 3. Discovery the Brand: Image, Reputation, Promise 4. The Globalization of Factual Entertainment 5. Discovery’s Localization Strategies 6. Global Resonance: Television Programing for the World 7. Negotiating the Global and the National through Televisual Culture 8. The Duality of Globalization in Discovery Appendices Bibliography Index

Reviews

...The strongest aspect of this book is its excellent, specific history of Discovery channel's rise. This is good, solid empirical work the kind of which academics oftentimes call for but rarely undertake...Overall, this book is an excellent, specific case study of the rise of Discovery. It spells out the specifics of globalizing television better than any other recent book. It can be of particular use to students in classes on globalization and television. --Global Media Journal, Spring 2012


Author Information

Ole J. Mjos is a Post Doctoral Fellow at the Department of Information Science and Media Studies, University of Bergen, Norway.

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