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Author:   Mercedes Medina ,  David Kimber
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.670kg
ISBN:  

9781032955995

ISBN 10:   1032955996
Pages:   264
Publication Date:   24 August 2025
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Not yet available  
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Table of Contents

PART I. THEORETICAL FOUNDATIONS AND MEASUREMENT Chapter 1 Audience Engagement as Pillar of Sustainability of Media Companies: Now and Beyond Mercedes Medina & David Kimber Chapter 2 Engagement: Four Dimensions of Audience Manuel Ignacio González Bernal Chapter 3 Reviewing Audience Research in Light of the New Digital Scenario Patricia Phalen Chapter 4 Rebuilding Trust and Fostering Loyalty: Navigating the Challenges of Audience Engagement Francisco J. Pérez-Latre PART II. MEDIA ENGAGEMENT STRATEGIES Chapter 5 The Changing Goals of Audience Engagement in Journalism Jacob L. Nelson Chapter 6 Navigating the Storm: Boosting Audience Engagement in an Age of News Avoidance Alfonso Vara-Miguel & María Elena Gutiérrez Rentería Chapter 7 The Key Role of Communication in Crowdfunding Projects for Building Trust and Engagement with Audiences Gema Bellido & Mónica Herrero Chapter 8 Narrative Memory and Engagement Strategies in Streaming Platforms Alicia Urgellés-Molina Chapter 9 Quality Content as Audience Engagement Strategy David Kimber & Mercedes Medina Chapter 10 Podcasts as “Individual and Community” Space to Engage Kate Ames III. MEDIA ENGAGEMENT: SOME INTERNATIONAL PERSPECTIVES Chapter 11 Public Service Media and Online Engagement Marcela Campos Rueda & Manuel Goyanes Chapter 12 Hispanic/Latino Audience Engagement in the United States Kenton T. Wilkinson & Enrique P. Becerra Chapter 13 Inside the Newsroom of the Mind: How Jordanians and Saudis Engage with—and Disengage from—the Media Ruba Mohd & Javier Serrano-Puche Chapter 14 Understanding Audience Engagement in the Korean Media Market Soontae An & Yujin Lee Chapter 15 From Influence to Trusted Engagement: Navigating the Impact of AI on the Transformation of the Brazilian News Landscape Francisco Rolfsen Belda IV. TECHNOLOGY & AUDIENCE ENGAGEMENT Chapter 16 UGC and Audience Engagement: Keys, Contents, and Platforms José María Álvarez-Monzoncillo, Lluc Vila-Boix & Alicia Blanco-González Chapter 17 Decoding Audience Emotions: Applied Neuroscience in Fiction Series Production Patricia Diego, Enrique Guerrero-Pérez, Elena Martín-Guerra & Carmen Romano Chapter 18 Big Tech companies and consumers’ media engagement: With great power comes great responsibility Rodrigo Guesalaga Chapter 19 Audience Engagement in Next-Generation Video: AI to the Rescue Eli Noam V. SYNTHESIS Chapter 20 Audience Engagement: Now and Beyond Mercedes Medina & David Kimber

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Author Information

Mercedes Medina is a Full Professor in the Marketing and Media Management Department in the School of Communication at the University of Navarra, Spain. David Kimber is an Assistant Professor in the Marketing Department in the School of Business and Economics at Universidad de los Andes, Chile.

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