Overview

"Media insider, publicist, PR coach, and trainer Joanne McCall, shares her advice and insider secrets for building your audience and networks, and delivering impactful interviews on top-tier media outlets. With so many channels and media opportunities available, NOT getting media trained can really hurt you, but sticker shock is real. Media Darling: Shine Through Every Interview packs on the actionable advice you need, and is the next best thing to expensive training. This book is a step-by-step guide to becoming a Media Darling and contains the tools needed for success. This is about coming across as the amazing influencer you know you are (or could be) and doing it in such a way that those watching you know you are too. How can you generate your own compelling and influential media and influence others? How can you get yourself on the top media brands you would love to be on? How can you come across as the expert you are? In this book you will learn how to: Master getting noticed in an incredibly noisy world Determine effective media messages that show your expertise Know your key messages and why that is absolutely essential Launch an interview so that the audience sticks around for the entire show How to elegantly handle surprises while being interviewed The top media No-Nos Tips for on-camera interviews Master the Inner and Outer games of media And more... For authors, speakers, consultants, coaches, entrepreneurs, influencers, and thought leaders who want to look confident, poised, focused, and skilled anytime they are on-camera doing a media interview, creating a video, or doing their next ""live."""

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9781736095003

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Reviews

As a long-time radio host, I am always delighted when one of Joanne McCall's clients is booked because I know we will have a great show. Steeped in the insights and wisdom that Joanne shares in Media Darling: Shine Through Every Interview, they are reliably outstanding guests, mentored by Joanne to express themselves confidently, clearly, and interestingly. John Erickson, News Director and Morning Show Co-Host on iHeart Media Read, heed, and lead your visibility with this dangerously-powerful wisdom! At last, a treasure I trust 100% in the too-often dog-eat-dog world that is publicity. Andrea J. Lee, Author, We Need to Talk and Multiple Streams of Coaching Income Media interviews are pivotal in getting your best work to the people who need it. In this wonderful book, Joanne demystifies what it takes to land and nail them-from winning the inner to making a plan to preparing for the interview so you shine. Get this book, practice its insights, and become the media darling hosts are looking to showcase. Charlie Gilkey, Author, Start Finishing and Founder/ CEO of Productive Flourishing and Momentum Joanne McCall is one of the most gifted and experienced media publicists you will ever encounter. She captures and shares the best of her eye-opening stories and insights from years of helping people achieve success with media. This is a must-read book for anyone striving to get reviews, feature stories, or conduct interviews with reporters, journalists, or editors with prime media or online influencers. Paul J. Krupin, Creator and Founder of Direct Contact PR and Presari

Author Information

Joanne McCall's mission is to inspire and educate her clients to help them deliver compelling interviews so they can get their messages out into the world in a big way. She works with authors, speakers, coaches, consultants, entrepreneurs, small business owners, influencers, and thought leaders to get top-tier, national media attention. McCall is unique in that she's a media insider and a veteran publicist for 20+ years and operates on a first-name basis with hundreds of top-tier producers, editors, and writers at such outlets as The New York Times, The Wall Street Journal, Fast Company, Today, CNN, NBC, PBS, NPR, Readers Digest, Guideposts, Sun Media, and many others.Her clients include business consultants Brian Tracy and Ken Blanchard, radio host and author Dave Ramsey, New York Times bestselling author, Geneen Roth, The Deepak Chopra Center for Wellbeing, and the founder of NLP, Dr. Richard Bandler, among others.Through online programs and consultations, she trains entrepreneurs, coaches, and consultants on how to attract media, work with them once they land the interview, and finally helps them to deliver a fantastic interview. She also pitches and books her clients for countless media opportunities. As a master practitioner of NLP, she helps those who want to expand their reach by embracing visibility and allowing big success into their lives.McCall has a communications degree with a certificate in conflict resolution and business. She is married and lives on a mountain top in the Pacific Northwest.

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