Overview

This book is useful for everyone in media, news, publishing, academics, colleges, libraries and for the general public and people involved in Digital marketing, SEO, PPC and government agencies. It is also useful for people studying Artificial intelligence, developing virtual reality and associated software and hardware. When I wrote this book many years back I did not know that so much advancement would take place in media technology and artificial intelligence. Now I see that most of the things I have written some years back are actually taking advancements in Artificial intelligence and Virtual Reality. How production, distribution, and exhibition of media are changing due to digitization. With the coming of the internet, there has been tremendous development in the distribution of news, digital marketing, document sharing, online education, email marketing and printing and distributing music and videos. This book explains everything required from a layman's point of view and is also a textbook for students, teachers, owners of big and small media companies as well as CEO of all corporations, to implement digitization in their institutions. The book will also help government organisations and other types of non-government institutions. It is a good asset for public libraries. Advancement in media convergence due to digitization. Media convergence in everyday life. Production, distribution, and exhibition of role of the internet in development of media convergence. Media convergence in the newspaper, radio, television and business industries. Definition of media convergence with respect to the developments taking place through digitization. Methods of delivery of media through internet, mobile, SMS, email and other technological developments. Comparison of old distribution system versus the new one with faster delivery, increase in viewers and scaling of the distribution network using digitization. The possibility to reach remote areas as well as cities. Development of advanced equipment and software to meet the challenging needs. Faster printing and options for saving and retrieval of data as well as modification. Viewers from different countries can get the latest news and information on the go. Increase in online sales through eBooks, kindles and other media. A competition where viewers can generate their own news, blogs, videos and audios and distribute them online. Educational institutes can have their own content. Scope for expansion through faster delivery. Digital marketing, PPC - pay per click, SEO -search engine optimization and other methods of revenue generation for online content to generate additional income from viewers.

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9781723827600

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