Media Competition and Coexistence: The Theory of the Niche
Author:   John W. Dimmick
Publisher:   Taylor & Francis Inc
ISBN:  

9780805837872


Pages:   158
Publication Date:   01 September 2002
Format:   Hardback
Availability:   In Print   Availability explained
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Media Competition and Coexistence: The Theory of the Niche


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Author:   John W. Dimmick
Publisher:   Taylor & Francis Inc
Imprint:   Routledge
Dimensions:   Width: 15.20cm , Height: 1.20cm , Length: 22.90cm
Weight:   0.450kg
ISBN:  

9780805837872


ISBN 10:   0805837876
Pages:   158
Publication Date:   01 September 2002
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Contents: Preface. Competition Within Industries: Sociocultural Evolution. The Theory of the Niche. Competition for Advertising. The Niche and the Strategic Group: The Niche-Breadth Strategy. The Gratification-Utility Niche. Further Aspects of Competition and Coexistence. The Community Level: Niche Difference, Coexistence, and Complexity.

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John W. Dimmick

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