Overview

Luxury car dealers, coffee shops, tattoo parlors, cosmetics counters and other businesses grew even during the recession. They identified marketing, sales and business management practices that helped them shape and capitalize on new consumer buying habits. Meconomics 101: 16 Ways to Improve Your Marketing, Selling and Business Management for Today's Consumers dissects these and many other examples to present Meconomics, an integrated set of marketing, selling and business management strategies and tactics. Meconomics 101 describes the real results of consumer buying decisions: where and why they spend their money! Then, Meconomics 101 helps businesses refocus their marketing, selling and business management strategies. It shows how to empower any business, especially consumer-facing businesses, for better bottom-line results. Meconomics 101 is an actionable guide that's loaded with practical techniques, examples and exercises. Readers will immediately be able to apply the three Meconomics lenses - Self-Image, Entertain and Pamper - to their businesses.

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9781612966953

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