Overview

Sustainable business practices are increasingly vital as organizations face environmental, social, and governance challenges alongside market pressures. Integrating sustainability into human resources, marketing, finance, and AI enables companies to reduce environmental impact, optimize resources, and foster ethical decision-making. This approach drives long-term resilience, encourages responsible corporate behavior, and contributes to global sustainable development goals, benefiting both society and the economy. Measuring and Reporting on Sustainability Performance explores how businesses can thrive while contributing to a sustainable future. This book aims to advance the field of sustainable business by providing a holistic framework that integrates multiple disciplines. Covering topics such as sustainability, AI, and business performance, this book is an excellent resource for business leaders, academics, policymakers, investors, and financial analysts.

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