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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Colonel Mark L. McDonald, Sr., a Kentucky native, came west as captain of a wagon train in the early 1850s. Trained in engineering, he first built roadways servicing gold and silver mines. His early successes allowed him to buy a seat on the San Francisco Stock Exchange, during which time he joined the ranks of the rich and powerful, including George Hearst, Leland Stanford and Charles Crocker. By the late 1860s, McDonald had begun to apply his wealth, influence and entrepreneurial spirit to new business opportunities in Santa Rosa. These included purchase and subdivision of 160 acres (0.65 km2) of land in what was known as McDonald's Addition. During the 1870s, the new development flourished and McDonald Avenue became the premier residential street of Santa Rosa. The neighborhood's popularity was enhanced by a range of amenities including gas and water service, a new streetcar line established by Colonel McDonald, and an extensive tree planting program implemented with the assistance of famed local horticulturist Luther Burbank.

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