Mbusiness: The Strategic Implications of Mobile Communications
Author:   Stuart Barnes
Publisher:   Taylor & Francis Ltd
ISBN:  

9781138435100


Pages:   264
Publication Date:   28 July 2017
Format:   Hardback
Availability:   In Print   Availability explained
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Mbusiness: The Strategic Implications of Mobile Communications


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Author:   Stuart Barnes
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.650kg
ISBN:  

9781138435100


ISBN 10:   1138435104
Pages:   264
Publication Date:   28 July 2017
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Overview of wireless markets; Chapter 1 The mobile commerce value chain in consumer markets; Chapter 2 Wireless applications in the firm's value chain; Strategic wireless technologies; Chapter 3 Experiences with Japan's iMode service, Sid L. Huff; Chapter 4 The Wireless Application Protocol as a platform for mobile services; Chapter 5 Under the skin: short-range embedded wireless technology; Chapter 6 Location positioning technologies and services; Emerging wireless applications; Chapter 7 Enterprise mobility: concept and cases; Chapter 8 Wireless digital advertising; Chapter 9 Banking on wireless devices; Chapter 10 Assessing the quality of WAP news sites – the WebQual/m approach, Richard T. Vidgen;

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Stuart J. Barnes

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