Maximizing Your Marketing Efforts: Leading CMOs on Overcoming Budget Constraints, Positioning Your Brand, and Harnessing Creativity

Author:   Aspatore Books Staff
Publisher:   Cengage Learning, Inc
ISBN:  

9780314194947


Pages:   140
Publication Date:   30 November 2008
Format:   Paperback
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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Maximizing Your Marketing Efforts: Leading CMOs on Overcoming Budget Constraints, Positioning Your Brand, and Harnessing Creativity


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Overview

Maximizing Your Marketing Efforts is an authoritative, insiders perspective on ensuring optimal efficiency for your marketing department. Featuring CMOs representing some of the top companies in the nation, this book provides best practices for making the most of marketing while overcoming budget constraints brought on by a down economy. Driven by the demand to increase revenues by positioning your brand as a standout in the marketplace, the authors discuss the importance of constantly evolving the product offering, using the press to your advantage, and evaluating the effectiveness of marketing initiatives. From creating measurable, repeatable results to building an intelligent, innovative team you can trust, these authors outline the steps every marketing leader needs to take to establish a world-class marketing organization in his or her company. Highlighting the importance of allocating resources wisely in these financially troubling times, the authors also demonstrate how to realize high returns with minimal cost by leveraging free publicity, utilizing Internet options like e-mail marketing, and harnessing your teams creativity. The different niches presented and the breadth of perspectives represented enable readers to get inside some of the leading marketing minds of today, as these insiders offer up their thoughts around the keys to capitalizing on all the marketing department has to offer.

Full Product Details

Author:   Aspatore Books Staff
Publisher:   Cengage Learning, Inc
Imprint:   West Publishing Co
Dimensions:   Width: 13.70cm , Height: 1.30cm , Length: 21.10cm
Weight:   0.118kg
ISBN:  

9780314194947


ISBN 10:   0314194940
Pages:   140
Publication Date:   30 November 2008
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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