Overview

Maximizing Your Marketing Efforts is an authoritative, insiders perspective on ensuring optimal efficiency for your marketing department. Featuring CMOs representing some of the top companies in the nation, this book provides best practices for making the most of marketing while overcoming budget constraints brought on by a down economy. Driven by the demand to increase revenues by positioning your brand as a standout in the marketplace, the authors discuss the importance of constantly evolving the product offering, using the press to your advantage, and evaluating the effectiveness of marketing initiatives. From creating measurable, repeatable results to building an intelligent, innovative team you can trust, these authors outline the steps every marketing leader needs to take to establish a world-class marketing organization in his or her company. Highlighting the importance of allocating resources wisely in these financially troubling times, the authors also demonstrate how to realize high returns with minimal cost by leveraging free publicity, utilizing Internet options like e-mail marketing, and harnessing your teams creativity. The different niches presented and the breadth of perspectives represented enable readers to get inside some of the leading marketing minds of today, as these insiders offer up their thoughts around the keys to capitalizing on all the marketing department has to offer.

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