Overview

In today's competitive business environment, the integration of supply chain management and marketing has emerged as a critical driver of operational efficiency. By aligning supply chain processes with marketing strategies, organizations can ensure that product availability and cost-effectiveness complement brand promises and market positioning. This merger enables optimized inventory management, and more responsive demand fulfillment, reducing waste while enhancing value creation. A unified approach to these traditionally distinct functions offers a strategic pathway to maximizing efficiency, agility, and profitability. Maximizing Operational Efficiency at the Intersection of Supply Chain Management and Marketing explores the intersection between marketing and supply chain management. It examines how businesses can navigate the complexities of supply chain management, focusing on operational efficiency, sustainability, and technological innovation. Covering topics such as supply chain management, marketing, and efficiency, this book is an excellent resource for researchers, scholars, academics, and practitioners.

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9798337331102

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Muhammad Rahies Khan has a working Experience of 16 years in Government Health care Org. Sound administrative skills, Personal development/management, procurement experience, Teaching and training skills. Certification of safety and security, health care software and electromechanical equipment, Learning management systems and strong communication skills. He has also published numerous National, International, Impact factor and Scopus Indexed Publications. The main themes of his research interest, largely reflected in his research publications, have been Sustainable Supply Chain, Firm Competitiveness, Sustainable Performance, and Industry 4.0 and Digital Transformation in the field of Supply Chain. He also has teaching experience to graduate level students at National Universities and Training Institutions. He has designed teaching training modules and conducted several pieces of trainings for Managerial Level employees and University faculty. Dr. Tarique Mahmood is currently an Associate Professor at Bahria University, Karachi, Pakistan. His research areas are intellectual capital management, firm performance strategies, Industry 4.0 supply chain management, innovation management, ambidextrous leadership, and sustainability. He has published a number of high-quality research papers in leading journals. He has developed the ambidextrous intellectual capital index, which firms use to gauge their level of ambidextrous intellectual capital. Dr Mahmood is also a consultant and trainer for various prominent international firms. He also regularly conducts workshops on advanced SPSS, AHP, PLS SMART, and Organizational Development. He is also a certified Master Trainer of the Higher Education Commission (HEC), Pakistan. Dr. Rao Muhammad Rashid is working as Senior Associate Professor, at the Marketing and Business Department, Bahria Business School, Bahria University Islamabad Campus. He earned his Ph.D. degree in Marketing Management from Hefei University of Technology. Dr. Rao has wide international exposure and over 15 years of work experience in teaching, research, and Industry level.

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