Overview
LinkedIn has over one billion users. But most professionals are still treating it like a digital resume-uploading their work history, connecting with a few colleagues, and hoping opportunities magically appear. They don't. Maximizing LinkedIn for Business Growth shows you how to transform LinkedIn from a passive profile into an active engine for building your brand, attracting clients, and creating real business opportunities. This updated and expanded 2nd edition delivers 70% more content than the original, with new chapters and strategies specifically designed for today's LinkedIn-including how to leverage AI without losing your authentic voice. What You'll Learn: Optimize your profile to get found by the right people Create content that builds thought leadership and drives engagement Generate leads through social selling without being pushy Turn connections into genuine professional relationships Navigate LinkedIn's free vs. paid features to maximize your ROI Use AI tools strategically with the exclusive ASKNEAL(TM) Framework Build a personal CRM system so opportunities don't slip through the cracks What's New in This Edition: A complete chapter on AI and the ASKNEAL(TM) Framework for using ChatGPT on LinkedIn A new chapter on personal CRM and relationship management Real-world case studies showing these strategies in action Updated guidance on LinkedIn's latest features and algorithm Five bonus resources including checklists, templates, and frameworks This isn't theory. It's a practical, step-by-step playbook built from 15+ years of hands-on LinkedIn experience, refined through speaking in front of thousands, a decade of corporate trainings and teaching hundreds of professionals at UCLA Extension and Rutgers Business School, and battle-tested with real clients. Your next client, business partner, or career opportunity is already on LinkedIn. This book shows you exactly how to find them.
Full Product Details
Author: Neal Schaffer
Publisher: Pdca Social
Imprint: Pdca Social
Dimensions:
Width: 15.20cm
, Height: 0.80cm
, Length: 22.90cm
Weight: 0.218kg
ISBN: 9798994077900
Pages: 156
Publication Date: 02 January 2026
Audience:
General/trade
,
General
Format: Paperback
Publisher's Status: Active
Availability: In Print
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Reviews
""A masterclass from one of the real LinkedIn influencers. If LinkedIn is important to your business, this book is a must read."" -Joe Pulizzi, Founder, Tilt Publishing ""Neal simplifies LinkedIn. He shows you how to combine AI with LinkedIn to work smarter, not harder."" -Perry van Beek, bestselling author, LinkedIn Sales Navigator for Dummies ""Neal Schaffer has written the definitive guide on leveraging LinkedIn for business growth."" -Josh Steimle, Founder, MWI ""If you want to build real relationships that lead to real business, read this book."" -Jon Ferrara, Founder & CEO, Nimble ""The most practical LinkedIn book I've ever read. Neal delivers actionable strategies you can implement immediately."" -Matthew Pollard, bestselling author, The Introvert's Edge
Author Information
Neal Schaffer is a digital marketing expert, keynote speaker, fractional CMO, and bestselling author. A globally recognized thought leader, he teaches influencer marketing and personal branding at UCLA Extension and social media marketing at Rutgers Business School, and has delivered keynotes on four continents. Neal hosts the top-rated Your Digital Marketing Coach podcast with over 400 episodes, and his work has been featured in Forbes, Wall Street Journal, Entrepreneur, and USA Today. As a fractional CMO, he works hands-on with businesses to develop strategies that drive measurable results. Learn more at nealschaffer.com.
