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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Max Azria is a French fashion designer of Tunisian Jewish descent who founded the contemporary women's clothing brand BCBGMAXAZRIA. Azria is also the designer, chairman and CEOof BCBGMAXAZRIAGROUP, a global fashion house that encompasses over 20 brands. He is based in Los Angeles. Max Azria was born in Sfax, Tunisia, as the youngest of 6 children. As a child, Max was educated in southeastern France before his family relocated to Paris, France, in 1963. After 11 years of designing a line of women's apparel in Paris, Azria moved to Los Angeles, California, in 1981 and launched Jess, a series of new-concept retail boutiques for women's apparel. In 1989, Azria launched BCBGMAXAZRIA, named for the French phrase bon chic, bon genre, a Parisian slang meaning good style, good attitude

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