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9781469066004

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"""This book inspires us all to build companies that matter, where customers' best interests fuel innovation."" -- ""Ken Fenoglio, president, AT&T University"""

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Peter Sheahan is globally recognized as a leading expert in workforce trends and generational change. One of the world's foremost strategic thinkers and business consultants, his multimillion-dollar consulting practice has advised clients such as Coca-Cola, L'Oreal, NewsCorp, Microsoft, Harley-Davidson, and Ernst & Young. He lives in Sydney, Australia. Julie Williamson, PhD, is a Vice President with Karrikins Group, responsible for strategy and research. She is a leading voice in how organizations link together communication, design, strategy, sales, marketing, and service to deliver sustainable growth. Walter Dixon is a broadcast media veteran of more than twenty years' experience with a background in theater and performing arts and voice work for commercials. After a career in public radio, he is now a full-time narrator with more than fifty audiobooks recorded in genres ranging from religion and politics to children's stories.

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