Overview
So how do you build a company that matters? Companies and people that matter have successfully become the obvious choice in the hearts and minds of their customers, their employees, and their communities. They elevate themselves by consistently finding ways to solve the most pressing needs their markets face. The result? They create more value year after year and build a sustainable, differentiated organization. In Matter, Peter Sheahan and Julie Williamson show you how to identify the place where you can create the most value--your edge of disruption--at the intersection of old and new, where your existing profits, reach, and reputation enable you to create the markets of the future. This is the place where the most important problems are solved and where the fewest people can solve them. Your edge of disruption is where your opportunity to matter is found. Matter uses extensive case studies of real companies that have successfully become the obvious choice in their markets--from high-profile corporations like Adobe and Burberry to lesser-known brands like Littlefield and BlueShore Financial. Their stories define innovative and impactful approaches to business that you can use to influence and partner with the right customers and clients to win in our radically changing world. Through their journeys, you will find the inspiration and courage to lean in to complexity and solve the higher value problems that matter most. Don't just listen to this book--use it to identify and act on opportunities to create the most value and accelerate your own journey to becoming a person and a company that matters.
Full Product Details
Author: Peter Sheahan ,
Julie Williamson ,
Walter Dixon ,
Peter Sheahan
Publisher: Gildan Media Corporation
Imprint: Gildan Media Corporation
Dimensions:
Width: 17.00cm
, Height: 2.30cm
, Length: 16.30cm
Weight: 0.181kg
ISBN: 9781469037202
ISBN 10: 1469037203
Publication Date: 01 June 2016
Audience:
General/trade
,
General
Format: Audio
Publisher's Status: Active
Availability: Available To Order
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Reviews
"""This book inspires us all to build companies that matter, where customers' best interests fuel innovation."" -- ""Ken Fenoglio, president, AT&T University"""
Author Information
Julie Williamson, PhD, is a Vice President with Karrikins Group, responsible for strategy and research. She is a leading voice in how organizations link together communication, design, strategy, sales, marketing, and service to deliver sustainable growth. Walter Dixon is a winner of Audible's #1 Editor's Choice and Customer Favorites award. The narrator of more than 200 audiobooks, he has performed on stage in stand-up comedy, theater, and opera productions. He has also voiced animated features, vintage radio dramas, and audio tours for the Guggenheim and other museums.
