Overview

Retargeting campaigns are an essential part of any successful online marketing strategy, allowing businesses to reach customers who have already shown interest in their products or services. In this book, you will learn how to master the art of retargeting and drive sales with effective online strategies. Starting with the basics, you will gain an understanding of how retargeting works and how to set up a strong foundation for your campaign. You will then learn how to identify your ideal customer and target them with personalized ads that speak to their interests and behavior. Next, you will discover how to maximize your ad spend by developing effective budgeting and bidding strategies. You will learn how to craft compelling ad copy and design, and how to conduct A/B testing to optimize your campaigns for maximum conversions. In addition, you will explore the power of video in retargeting campaigns and how to incorporate it into your strategy. You will also learn how to use retargeting on social media platforms such as Facebook and Instagram, as well as on the Google Display Network and through personalized email campaigns. Furthermore, you will delve into strategies for retargeting for e-commerce, B2B, local businesses, events, and mobile users. You will also discover how to increase revenue with repeat customers and customer lifetime value. Finally, you will explore advanced retargeting tactics such as cross-device retargeting and lookalike audiences. You will also learn how to analyze your campaign performance and optimize your strategy for success. With this comprehensive guide to retargeting mastery, you will learn how to effectively use retargeting campaigns to win sales and grow your business online.

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9781088234396

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