Overview

Provides insight into the many forces that shaped Masterpiece Theatre, the popular British-made series: its sponsor (Mobil Oil Company), its American broadcast affiliate (television station WGBH in Boston), the Public Broadcasting Service (PBS), its host (Alistair Cooke), and the Nixon Administration.

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9780810832046

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Offers detailed information on relations between the show's sponsor (Mobil Oil Company), the American broadcast affiliate, the Public Broadcasting Service, its host, and the Nixon administration, and sheds light on political and social issues involved in public television and broadcast media in general. Reference and Research Book News A fascinating narrative and analysis of Masterpiece Theater's birth, Jarvik's book exposes the commercial and political motives of all the interested players and makes it no longer possible to think of the series only as a pleasant weekly visit to Edwardian England. -- George Griffith

A fascinating narrative and analysis of Masterpiece Theater's birth, Jarvik's book exposes the commercial and political motives of all the interested players and makes it no longer possible to think of the series only as a pleasant weekly visit to Edwardian England.--George Griffith

Author Information

Laurence A. Jarvik teaches managerial classes in the MBA program at Johns Hopkins University. He is the author of PBS: Behind the Screen and editor of Public Broadcasting and the Public Trust.

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