Overview

This book is a must-read for anyone who wants to win at social. It is a refreshing look at social media, influence, and the behavioral science behind it all. In this book, the author shows you how to appeal to people's desires and get them to share your message as an extension of themselves. In this engaging, entertaining, and educational quick read you will discover: - Methods to ethically persuade on social media. - How to identify and befriend the real influencers (they aren't who you think they are). - A concept buried deep in psychological research that holds the secret to purposeful social sharing. - The two keys to creating true power with Internet marketing. - How to craft your messages and build your networks.

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