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9781783982547

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Julian Hillebrand studied international business marketing management at the Cologne Business School in Germany. His interest in the current questions of the business world showed him the importance of data-driven decision-making. Because of the growing size of available inputs, he soon realized the great potential of R for analyzing and visualizing data. This fascination made him start a blog project about using data science, especially for social media data analysis, which can be found at http://thinktostart.com/. He managed to combine his hands-on tutorials with his marketing and business knowledge. Julian is always looking for new technological opportunities and is also interested in the emerging field of machine learning. He completed several digital learning offerings to take his data science capabilities to the next level. Maximilian H. Nierhoff is an analyst for online marketing with more than half a decade of experience in managing online marketing channels and digital analytics. After studying economics, cultural activities, and creative industries, he started building online marketing departments and realized quickly that future marketing forces should also have programming knowledge. He has always been passionate about everything related to the topics of data, marketing, and customer journey analysis. Therefore, he has specialized in using R since then, which is his first-choice language for programming, data science, and analysis capabilities. He considers himself a lifelong learner and is an avid user of MOOCs, which are about R and digital analytics.

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