Overview

This book is targeted at business executives of companies: - approaching the Japanese Market, - reviewing their options in terms of Japan Entry Strategy, - already exporting to Japan (Indirect Sales) or, - already established and doing business in Japan (Direct Sales). Here, I do not focus on the cross-cultural side of things (please check my other books for that) but I rather cover in details the business side of things in Japan. First, I give the reader some insight into selected markets in Japan, as well B2C as B2B. Second, I show how to adapt to the local specificities, Industry by Industry, and I give some tips and guidelines for building a successful (B2C and B2B) Marketing Mix in Japan. Third, I introduce and analyse the various Entry Strategies available to foreign companies keen on developing their business in Japan.

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With a double Engineering and Business background, holder of an MBA from Kyoto University, after 15 years+ as a Senior Executive, Philippe HUYSVELD is now a Business and Management Consultant. Founder of GBMC (www.gbmc.biz), speaking Japanese, his main domain of business is Europe-Japan Business Consulting. In addition to Consulting, he has lectured on The History of the Japanese Economy and on Social Structures of Japan at the Cergy-Pontoise University (in the Paris area), within the Master Program in Languages and International Trade - Japanese Markets option. Philippe HUYSVELD is also the author of the chapter The Japanese B2C Retail Industry in the Digital Age in the academic book Transforming Japanese Business: Rising to the Digital Challenge, Springer Asia, 2020. As a cross-cultural trainer, he also gives seminars, conferences about Japan, as well as leading workshops on Business Relations with Japan, for various European Economic Agencies or in Business Schools, such as the Vesalius College in Brussels. Besides various papers and reports about Japan and the Europe-Japan relations, he is also the author of eight (e)Books.

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