Overview

Let's face it, Google Adwords is a powerful tool for generating revenue. This book provides step by step guidance to mastering Google Adwords. Take a look at the Table of Contents below and you will see that this book stands out from the rest. Table of Contents: Chapter 1 - What Is Google AdWords? Chapter 2 - How Google AdWords Works Chapter 3 - Pros and Cons of Google AdWords Chapter 4 - Key Parts of a Google AdWords Listing Chapter 5 - How to Sign Up and Set Up Payments Chapter 6 - Adjusting Access Levels Chapter 7 - Linking Accounts Chapter 8 - Choosing Keywords Chapter 9 - Keyword Matches Chapter 10 - Setting Up Ad Groups Chapter 11 - Types of Campaigns and Their Goals Chapter 12 - Starting a Campaign Chapter 13 - Getting Your Ad Groups Prepared Chapter 14 - Creating Your Ads Chapter 15 - How to Write the Best Ads Chapter 16 - Requirements of Your AdWords Ad Chapter 17 - Targeting Specific Geographic Spaces Chapter 18 - Linking to Google Maps Chapter 19 - Targeting Specific Demographics Chapter 20 - Creating Audiences Chapter 21 - Using the Keyword Planner Chapter 22 - Reviewing Your Landing Pages Chapter 23 - Ad Preview and Diagnosis Chapter 24 - Establishing Ad Extensions Chapter 25 - Automatic Ad Extensions Chapter 26 - Preparing a Call-Only Ad (and Using Forwarding Numbers) Chapter 27 - Bidding Options and How to Set Values Chapter 28 - How Are the Order and Cost Determined? Chapter 29 - The Quality Score and How to Improve It Chapter 30 - Conversion Tracking Chapter 31 - Policies for the Use of Keywords and Ad Content Chapter 32 - Copyright or Trademark Authentication Chapter 33 - Using the Search Network Chapter 34 - Using the Display Network Chapter 35 - Running a Display Campaign Chapter 36 - Running a Shopping Campaign Chapter 37 - Creating a Video Campaign Chapter 38 - Universal App Campaign Chapter 39 - The Express Platform Chapter 40 - Working With Salesforce Chapter 41 - Creating Automated Rules Chapter 42 - Content Exclusions Chapter 43 - A/B Testing Chapter 44 - Checking Analytics (and Linking Google Analytics) Chapter 45 - Finding Special AdWords Deals Chapter 46 - Cancelling AdWords For a valuable experience, order your copy today.

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