Overview

Making sense of what the real issues are for globalization is a challenge in today's business world. Developing and sustaining a position as a global power-house is paramount. This book is a single source guide to the theories and practices underpinning this phenomenon: globalization.

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9780273637066

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Any organisation that wants to succeed must think and act globally. This book brings together articles featured in the 'Financial Times' as well as profiles of chief executives of global businesses and contributions from top business schools around the world. Areas covered include IT and organisational design, finance and marketing, cultural management and corporate citizenship. The book aims to help you make sense of the real issues in global business and to understand how to become a better global operator. (Kirkus UK)

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