Overview

This book systematically guides you from foundational digital product management principles and roles to crafting a powerful product vision based on deep customer understanding. You will learn to develop product market strategies, emphasizing innovation and competitive analysis, while mastering techniques for building product value and stickiness. From product journey to implementing customer-centric design and leveraging data-driven insights for informed decisions, this book gets into Agile development methodologies, including sprints, provides comprehensive product sales strategies and business model insights, and equips you with the versatile skills for project management, stakeholder management, and storytelling.

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9789365899818

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Author Information

Vasant Gondhalekar, Ph.D., has 30+ years of experience in aerospace and defense and off-road vehicles and 10+ years in digital transformation/products and technologies. Vasant has played multiple roles as the head of aerospace and defense for North America and vice president of strategic accounts at Cyient and at Tech Mahindra with profit and loss responsibility. Shalini Dinesh is a seasoned technical product leader with over a decade of experience delivering impactful technology solutions across logistics, SaaS, and enterprise platforms.

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