Free Delivery Over $100
|
|
|||
|
||||
Overview"""Mastering Corporate Communication"" is a comprehensive guide designed to assist communication professionals in navigating the new world of stakeholder capitalism. With the rise of new media, corporate responsibility demands and the constant battle for attention, professionals are faced with an array of challenges. The book offers an overview of relevant theories and techniques to help professionals master the new reality of corporate communication. It provides a rare glimpse into the corporate machine room of a global company, offering valuable insights and inspiration to communication professionals. Leading professors from all around the world share their insights and advice, giving readers an opportunity to develop excellent corporate communication skills. The competitive environment requires a new mindset and a necessary agility, and this guide is the perfect resource to help communication professionals thrive in this ever-evolving landscape. With ""Mastering Corporate Communication"" students and professionals can find inspiration in effective approaches to communication challenges and ways to develop essential tools and competencies to succeed in their careers. " Full Product DetailsAuthor: Anne Katrine Lund , Mette RefshaugePublisher: Springer International Publishing AG Imprint: Springer International Publishing AG Edition: 1st ed. 2024 ISBN: 9783031502316ISBN 10: 3031502310 Pages: 239 Publication Date: 21 May 2024 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Not yet available  This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release. Table of Contents1. Introduction.- 2. Strategic organisational communication in a new era.- 3. Credibility and trust as a field of work.- 4. Corporate citizenship in a changing world.- 5. Communication must create contact.- 6. The data-driven communicator.- 7. Internal stakeholders in focus.- 8. Facilitating change.- 9. When the crisis is triggered.- 10. Skills of the future.ReviewsAuthor InformationAnne Katrine Lund, Ph.D., is an author and prize-winning consultant. She has been the leading developer of advisor professionalism in Denmark within corporate communication for many years. Anne Katrine takes pride in helping organisations, managers and advisors position themselves credibly in interaction with all stakeholders. Mette Refshauge is head of Communications & Sustainability at A.P. Moller Maersk, bringing over 20 years of experience in corporate communications and reputation management. Prior to her current role, Mette held executive positions at TDC A/S, Scandinavian Airlines and Danfoss. She holds a degree in philosophy from Aarhus University (Denmark) and has additional academic background in media science, journalism and customer-focused management. Tab Content 6Author Website:Countries AvailableAll regions |
||||
