Overview

This valuable guide from instructor and expert Loretta Lam makes jewellery design both attainable and understandable. The basic principles are explained to aid starting designers, and each section has breakout exercises enabling any level of jewellery artist to experiment with the concepts before applying them to works. Dozens of stunning examples from designers around the world help inspire anyone looking for a new source of creativity. Covers how to discover your personal inspiration and process; master the use of the design elements and principles; establish a design hierarchy and find your voice; draw on the inestimable value of critique; and more. AUTHOR: Loretta Lam is an award winning artist whose work is found in fine galleries and prestigious exhibitions, and showcased in many publications. She is an internationally recognised teacher and speaker, regularly presenting workshops on jewellery design and technique. SELLING POINTS: . Makes jewellery design both attainable and understandable, regardless of media . Helps jewellery makers of all skill levels to take their designs from good to great . The stunning examples of each design principle include images of contemporary jewellery from artists worldwide 200 colour images

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Loretta Lam (Carmel, New York) is an award-winning artist whose work is found in fine galleries and prestigious exhibitions and showcased in many publications. She is an internationally recognized teacher and speaker, regularly presenting workshops on jewelry design and technique.

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