Overview

Of course, want a surefire way to make your business perform better? Give your customers a reason to form an emotional connection with your company. Good customer relationships are based on customer experience - what it's like for people to do business with you. What are the benefits of using social media for business? If you're not taking advantage of social within your digital marketing strategy, you're missing out on a fast, inexpensive, and effective way to reach almost half the world's population. This book will take the mystery out of social media by presenting an overview of how to use your content in a variety of ways and how to choose which sites to use. If you're new to social media, you'll appreciate that this book is written by a fitness professional and not highly technical.

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