Overview
This outstanding book charts the growth and achievement of dominance of one of the world's most important global industries. Contributions from Roland Berger Strategy Consultants and the chairman of the International Organization of Motor Vehicle Manufacturers describe the strategies that have led to the great success of the German industry and show how they are meeting the challenges from emerging worldwide competitors. Important players, including the heads of Volkswagen AG, Robert Bosch and General Motors Europe, who deal with the inter-industry relationships such as component suppliers and the effects of innovation, as well as their global strategies, describe how their corporate strategies have been implemented. This book has valuable lessons for managers in all industries, demonstrating the effect of first class management, marketing, branding, innovation and clear strategic aims, which have together created on of the world's great industrial success stories.
Full Product Details
Author: Prof. Dr. Bernd Gottschalk ,
Ralf Kalmbach
Publisher: Kogan Page Ltd
Imprint: Kogan Page Ltd
Dimensions:
Width: 16.30cm
, Height: 3.00cm
, Length: 24.10cm
Weight: 0.854kg
ISBN: 9780749445751
ISBN 10: 0749445750
Pages: 320
Publication Date: 03 December 2006
Audience:
College/higher education
,
Professional and scholarly
,
Tertiary & Higher Education
,
Professional & Vocational
Format: Hardback
Publisher's Status: Out of Print
Availability: In Print
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.
Reviews
practical guidance for automotive industry managers, showing them how to tackle the increasingly complex challenges they face. advance magazine for those looking to take their brand to the global stage or trying to set up business partnerships, the book outlines the successful strategies that helped the automotive industry meet the demand of a modern marketplace. risk uk an extremely cogent overview of the current state of the german car industry and globalization. cnbc european business well written and thoroughly researched. gottschalk and kalmbach's work should be your bedside reading for 2007. automotive logistics gives the impression that is has been compiled to impress, and it does not disappoint... this book deserves to be essential reading. high recommended. logistics and transport focus a clear assessment of an industry that will continue to thrive, but also a narrative of how managers in other industries and nations can take the efficiency and clear thinking of german car manufacturers and apply it to their own situation. book news inc provides guidance for automotive managers, and offer practical help for practical management by giving examples of best practice and recommendation for action. journal of economic literature
Author Information
Prof. Dr. Bernd Gottschalk is the President of the Organisation Internationale des Constructeures d'Automobiles (OICA). He is also President of the German Association of the Automotive Industry (VDA). Previously, he was a board memeber of Daimler-Benz AG. Ralf Kalmbach is a managing partner of the Automotive Competence Centre of Roland Berger Strategy Consultants, one of Europe's leading management consulting firms. With more than 18 years of professional experience in consulting, he is the author of various automotive related books and studies.
