Overview

Elevate Your Brand to Reach a Wider Audience Ambitious brand leaders, founders and entrepreneurs are beginning to discover that the best path to credibility, influence and elevation is through strategic media opportunities. In Master The Media, awarded industry veteran Zakiya Larry shares a comprehensive roadmap to empower you to confidently navigate the intricacies of media. Through a step-by-step approach, this guide offers practical strategies, insider tips, and real-world examples to supercharge your media outreach efforts and elevate your brand. Leverage media to build credibility and grow your bottom line. Draft a media pitch using the exact framework Zakiya and her team sends to journalists, daily. Stand out from the competition by identifying and leveraging your key differentiators. Craft a compelling and authentic Core Story that captures media attention and engages a new audience. Deliver like a confident expert on-air, xon-camera, and on-stage.

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Zakiya Larry, is a trained journalist and agency founder who became a Global Chief Communications Officer for a group within an esteemed publicly traded company. She elevates brands through visibility strategy, media coaching, speaking and PR training, crisis mitigation and strategic public relations. Zakiya's media features as an expert include: The New York Times, O, The Oprah Magazine, FOX News Radio Network, Black Enterprise, The Washington Post, ESSENCE, Ebony, and many others. As a speaker, Zakiya has moved audiences from, in The East Room at The White House to Johannesburg, South Africa. She has also been a featured speaker at major international events like SXSW and T.D. Jakes' MegaFest. A journalist turned entrepreneur, Zakiya is Founder and Chief Strategist of Quest Media Group (an expansion of Quest Media Training, ) a strategic communications firm. Zakiya also leads trainings and campaigns to create relevant messaging and committed action in response to crises, social unrest and racial division. She has managed publicity for many blockbuster hits and New York Times bestsellers. Zakiya has also coordinated production for Oprah Winfrey, Dr. Oz and other notables. Her work has garnered no less than a dozen national and international awards. Her strategy execution experience spans global brands and industries including: McDonald's, the U.S. Black Chambers, Inc., 72andSunny, Sony Pictures, and many others.

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