Overview

Marketing didn't stop working. You were just taught the wrong rules. If you've ever wondered why brilliant products fail... Why underfunded outsiders crush well-funded giants... Or why ""best practices"" feel suspiciously ineffective- This book was written for you. Master of Marketing isn't another checklist, funnel diagram, or recycled MBA textbook. It's a field manual for influence-written by a trial lawyer who learned persuasion where it actually matters: in courtrooms, negotiations, markets, and moments where perception decides outcomes. This book teaches you how real marketing works-not in theory, but in the wild. Marketing isn't a department. It's not promotion. It's not ads. Marketing is power. And once you understand it, you can apply it to any industry, any product, any career-without begging for permission or credentials.

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