Overview

Expert guidance for Master Data Management (MDM) implementation Master Data Management in Practice provides a logical order toward planning, implementation, ongoing management, and advanced practices of Customer MDM with tables, graphs, and charts. Authors Dalton Cervo and Mark Allen show organizations how to implement Master Data Management (MDM) within their business model to create a more quality controlled approach for sucessfully managing and maintaining their customer master data. This book focuses on techniques that can improve data quality management, lower data maintenance costs, reduce corporate and compliance risks, and drive increased efficiency in customer data management practices.Designed for data management professionals and data management consulting firmsAddresses the aspects of defining the underlying scope, approach, architecture, and objectives necessary for the planning and execution of a Customer MDM initiativeProvides the practical insight, guidance, questions, and examples related to the implementation of the four foundational Customer MDM disciplines: Data Governance, Data Stewardship, Data Quality Management, and Data Access ManagementPacked with helpful tables, graphs, and charts, Master Data Management in Practice discusses current concepts and future implications associated to Customer MDM, revealing a logical order toward the planning, implementation, and ongoing management of solid Customer MDM practices.Praise for Master Data Management in Practice: Achieving True Customer MDM As more and more companies recognize the benefits of customer master data management (MDM), they are also learning that effective customer MDM requires careful planning and execution. Responding to the growing demand for tried and true knowledge on how to successfully implement and manage customer MDM practices, this book from Dalton Cervo and Mark Allen delivers very insightful and practical hands-on techniques from both the program manager and data steward points of view. It should be at the top of the 'must read' list for anyone looking to implement a customer MDM initiative. --Ron Powell, BeyeNETWORK Associate Publisher/Editorial Director TechTarget Enterprise Applications Group Organizations today are awash in a sea of structured and unstructured data, often lacking the tools, framework, and human resources to effectively manage their most valuable resource. In MDM in Practice, Cervo and Allen knock the ball out of the park. Rife with practical lessons, this how-to guide is essential reading for those determined to maximize the value of their information and avoid mistakes made far too frequently. --Phil Simon, author, The New Small and The Next Wave of Technologies Master data management is often neglected yet is a critical asset for any business. Cervo and Allen bring a new and refreshing hands-on perspective to a complex and, often, hard to manage customer data domain. Their experience and practical wisdom of the issues are compelling and unrivaled. --Peter Jaumann, Director, Customer Analytics and Insights, HP Dalton Cervo and Mark Allen demystify the theories and industry buzz surrounding Master Data Management (MDM), and provide a practical guide for successfully implementing a Customer MDM program, which includes discussing the three major types of MDM (Analytical, Operational, and Enterprise) as well as explaining exactly how MDM is related to, and supported by, Data Governance, Data Stewardship, and Data Quality. Dalton and Mark explain how MDM does much more than just bring data together--it provides a set of processes, services, and policies that bring people together in a cross-functional and collaborative approach to enterprise data management, where people, empowered by high quality data and enabled by technology, can optimize business processes for superior busi

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